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29
Jul

Qantas puts on the afterburners to move back on top – Top Australia travel websites, June 2013

Posted by on in Industry News

Qantas has soared past sister carrier Jetstar to retake pole position in the list of leading travel websites in Australia.

Jetstar managed to dump 4% market share between May and June this year, paving the way for Qantas to move into the number one spot with a near-3% jump in its own web traffic.

Virgin Australia gained almost 1% over the same period but remained in third spot.

Most popular travel websites in Australia for June 2013:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1 Webjet Australia www.webjet.com.au 12.67% 1
2 Wotif.com www.wotif.com 11.51% 2
3 Expedia Australia www.expedia.com.au 8.16% 3
4 Flight Centre www.flightcentre.com.au 6.37% 4
5 Lastminute.com.au www.lastminute.com.au 5.24% 5
6 Skyscanner Australia www.skyscanner.com.au 3.16% 6
7 Wego www.wego.com 2.66% -
8 Best Flights www.bestflights.com.au 2.24% 7
9 BYOjet www.byojet.com 1.97% 8
10 STA Travel Australia www.statravel.com.au 1.79% -

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1 TripAdvisor - Australia www.tripadvisor.com.au 12.38% 1
2 Booking.com www.booking.com 7.11% 2
3 Agoda Australia www.agoda.com.au 4.67% 4
4 TripAdvisor www.tripadvisor.com 3.94% 3
5 Stayz www.stayz.com.au 3.00% 5
6 Viator www.viator.com 2.94% 7
7 Agoda.com www.agoda.com 2.23% 8
8 Hotels.com www.hotels.com 1.60% 6
9 Totaltravel.com www.totaltravel.com 1.51% 9
10 Visit New South Wales www.visitnsw.com 1.41% -

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1 Qantas www.qantas.com.au 26.17% 2
2 Jetstar www.jetstar.com 19.81% 1
3 Virgin Australia www.virginaustralia.com 12.73% 3
4 Tiger Airways www.tigerairways.com 5.89% 4
5 AirAsia www.airasia.com 5.46% 5
6 Emirates www.emirates.com 3.82% 6
7 Singapore Airlines www.singaporeair.com 2.84% 7
8 Air New Zealand - Australia www.airnz.com.au 2.07% 10
9 Jetstar - Mobile mobile.jetstar.com 1.99% 9
10 Malaysia Airlines www.malaysiaairlines.com 1.81% 8

Search Terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1 jetstar 1.32% 1.61% 98.39% 1
2 google maps 1.22% 0.15% 99.85% 2
3 qantas 1.12% 18.90% 81.10% 3
4 webjet 0.77% 1.08% 98.92% 4
5 flight centre 0.53% 42.93% 57.07% 7
6 tiger airways 0.52% 24.29% 75.71% 6
7 maps 0.44% 0.07% 99.93% 5
8 wotif 0.44% 14.28% 85.72% 8
9 singapore airlines 0.31% 17.03% 82.97% -
10 google 0.31% 4.83% 95.17% -

NB: Data courtesy of Experian Hitwise

NB2: Uluru image via Shutterstock.

Original author: Tnooz
©tnooz.com
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