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30
Jul

Hotels.com launches Xtreme Booking marketing in Japan

Posted by on in Industry News

Hotels.com has launched yet another Xtreme Booking marketing video, this time featuring Japan’s Tokyo Shock Boys, a group well-known for its dangerous acts in the country.

The two-minute video showcases Tokyo Shock Boys reserving a hotel room via the mobile app of Hotels.com, while performing water rafting stunt in an ice cold river.

The team was successful in reserving a room at Hotel Matsunoi in Minakam, Japan. After the rafting experience, the team walks to the hotels and validates their booking confirmation, and the front desk executive acknowledges the reservation.

 

In 2011, Hotels.com released the first part of Xtreme Booking, where a sky diver reserves (via the mobile app) a room in Lake Tahoe before landing on ground.

In 2012, the company launched its second part in Pamplona, Spain where a bull fighter reserves a room while taming the bull.

While the script (flow) is the same for all three marketing video, the message remains the same – the SPEED at which a hotel can be reserved via the mobile app.

The company’s mobile app has been downloaded 15 million times across all of its platform presence – iPhone, Android, iPad, Windows Phone 7 and 8.

Original author: Karthick Prabu
©tnooz.com
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