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HeBS Digital Empowers Hoteliers to Fight Back and Shift Share from the OTAs

Posted by on in Industry News

HeBS Digital invites hoteliers to "Shift Share from the OTAs to the Property Website" with a Summer promotion, offering substantial savings of 20% off website design packages for the Three Screens (desktop, mobile, tablet) New York, NY (July 10, 2013) - HeBS Digital, the leading hospitality digital marketing, technology and direct online strategy firm, is pleased to announce a 20% off "Shift Share from the OTAs to the Property Website" promotion.



 Hoteliers who partner with HeBS Digital this summer will receive 20% off any website design package for desktop, mobile and tablet. This promotion was specifically designed to help hoteliers lessen their dependency on the OTAs and drive more direct bookings through the property website. Independent hotels are particularly OTA-dependent: Last year, more than 76 percent of online bookings for non-branded hotels came from the OTAs and just 24 percent came from the hotels' own websites (STR, HSMAI Foundation). The "Shift Share from the OTAs to the Property Website" package includes:

  • 20% off a website design package, including desktop, mobile and tablet

  • One hour customized best practices workshop

  • Action plan for driving direct online bookings

  • Hotel website and online presence analysis

"The industry is feeling the pain from OTA dependency now more than ever and hotel owners, managers and franchisees are urgently trying to devise ways to lessen their exposure to the OTA channel" said Max Starkov, President & CEO of HeBS Digital. "Now more than ever, the main focus and priority for any hotelier should be to sell as much inventory via the hotel website as possible. The hotel website is the most cost-effective distribution channel that also preserves rate parity and price erosion. Simultaneously with an up-to-par hotel website, hoteliers should be taking full advantage of "traditional" ROI-focused direct online channel initiatives such as SEO, SEM, online media and re-targeting, as well the new meta search marketing initiatives such as Google Hotel Price Ads, TripAdvisor Meta Search, Trivago, Kayak, etc." The hospitality industry's overdependence on the OTA channel is painfully visible. It is time for the industry to fight back and shift share from the OTAs to the direct online channel i.e. to the hotel website. HeBS Digital gives hoteliers the tools needed to increase direct online channel bookings and dramatically improve the hotel's bottom line. Hoteliers interested in partnering with HeBS Digital and learning more about this package can click here.


About HeBS

HeBS Digital has pioneered many of the best practices in hotel Internet marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 250 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, IAC Awards, etc.

A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital's direct online channel strategy and digital marketing expertise. Contact HeBS Digital's consultants at (212) 752-8186 or This email address is being protected from spambots. You need JavaScript enabled to view it. .

Contact: Mariana Mechoso Safer

This email address is being protected from spambots. You need JavaScript enabled to view it. / 212-752-8186

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