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Are advertisers finally giving Facebook the thumbs-up?

Posted by on in Industry News

SOCIAL: After years of ups and downs (remember Beacon?), Facebook has become a genuine platform for brand advertisers. But to what extent? Recent financial results from Facebook point to a healthier outlook, especially when mobile is factored in to the equation. Read the full story on WSJ.

Facebook is looking like it’s finally winning friends on Madison Avenue and other advertising hotspots around the world.

The social-media giant’s better-than-expected second-quarter results, driven in part by a big increase in mobile advertising revenue, signaled that after a rough start, the company has made marketers feel more comfortable with spending money on the social network.

Facebook didn’t have much presence in mobile advertising a year ago, a concern that contributed to the stock-price slide after its initial public offering price.

Then, in the latest quarter, mobile accounted for 41% of Facebook’s ad sales–and investor attitudes have recovered with Facebook’s ad revenue: the shares skyrocketed 30% on Thursday last week.

Is this the (commercial) future for the network?

Read the full story on WSJ

NB: Facebook page image via Shutterstock.

Original author: Tnooz - Talking Other Tech
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