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E-distributions and revenue management in hospitality

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Recent blog posts
15
Aug

Reality check – local tourism is not ready for mobile payments

Posted by on in Industry News

I recognize that as a technologist it’s easy for me to get caught up in the latest and greatest new technologies and apparent innovation sweeping across the industry.

But as a business person I also have to focus on what works and how customers want to pay for services online and offline.

Given that most tour and activity businesses are “local” and the majority of transactions are done face to face with customers, you would expect to see significant mobile payment adoption.

The reality however is quite different.

©tnooz.com
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Tagged in: hotels
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2
15
Aug

Unlikely tips for startups and entrepreneurs

Posted by on in Industry News

STARTUPS: Everyone appears to have an opinion as to how to run a startup. And with a plethora of businesses entering the travel sector pretty much on a weekly basis, tips are never in short supply about the industry from fellow newbies or experienced old-hands. Some advice does, refreshingly, go against the grain. Read the full story on Moz.com.

©tnooz.com
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3
31
Jul

How to win back precious revenue from online travel agencies

Posted by on in Industry News

NB: This is a viewpoint from Mark Forrester, managing director of Occupancy Marketing.

In 2009, Google changed its approach to brand protection, removing protection for trademarked brands on its Adwords Online advertising service.

This esentially allowed others free reign to bid on another brand’s keywords.

©tnooz.com
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Tagged in: google marketing OTA's
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3
31
Jul

Are advertisers finally giving Facebook the thumbs-up?

Posted by on in Industry News

SOCIAL: After years of ups and downs (remember Beacon?), Facebook has become a genuine platform for brand advertisers. But to what extent? Recent financial results from Facebook point to a healthier outlook, especially when mobile is factored in to the equation. Read the full story on WSJ.

 

©tnooz.com
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31
Jul

Cleartrip dips toe into multi-modal travel search with Rome2Rio-powered Waytogo

Posted by on in Industry News

Cleartrip is on a roll. Today, the company has launched a trip planning tool by the name Waytogo, powered by Australia-based multi-modal search engine Rome2Rio.

Using Waytogo, users will be able to search for various route and mode of travel options. The product also displays layovers at transit, travel duration and distance, point to point pricing, links to more information for a particular route.

©tnooz.com
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1
30
Jul

Latest statistics in social customer care show reduction in average response time

Posted by on in Industry News

Social customer care analysis from Social Bakers reveals both a year-over-year increase in the quantity of questions answered on social media and a reduction in average response time for brands.

©tnooz.com
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2
30
Jul

Hotels.com launches Xtreme Booking marketing in Japan

Posted by on in Industry News

Hotels.com has launched yet another Xtreme Booking marketing video, this time featuring Japan’s Tokyo Shock Boys, a group well-known for its dangerous acts in the country.

©tnooz.com
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3
29
Jul

Qantas puts on the afterburners to move back on top – Top Australia travel websites, June 2013

Posted by on in Industry News

Qantas has soared past sister carrier Jetstar to retake pole position in the list of leading travel websites in Australia.

Jetstar managed to dump 4% market share between May and June this year, paving the way for Qantas to move into the number one spot with a near-3% jump in its own web traffic.

Virgin Australia gained almost 1% over the same period but remained in third spot.

©tnooz.com
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4
26
Jul

10 steps to stand out from the crowd and bring direct traffic home

Posted by on in Industry News

NB: This is a viewpoint from Pedro Colaco, president and CEO of GuestCentric.

Don’t neglect your own website, it is where hoteliers have the greatest control over image, rates, margins and several other essential factors that might also be somewhat controllable on other channels, although never as much as in the hotel’s own channels. Direct website traffic is very important in the hotel industry.

©tnooz.com
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Tagged in: marketing
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1
25
Jul

Expedia admits that TripAdvisor and Booking.com are hurting it hard

Posted by on in Industry News

CEO Dara Khosrowshahi was somewhat on the defensive today in answering investor questions on a call for second quarter 2013 for Expedia, the world’s largest online travel agency.

The company saw a broad negative impact as TripAdvisor moved to metasearch, hurting Expedia on all metrics. In response, the company plans to tweak its bidding strategy for gaining position in the top slots of TripAdvisor’s metasearch results.

Consumers are no longer clicking on pop-up ads from

©tnooz.com
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Tagged in: expedia OTA's
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